Marketing Funnel

The Marketing Funnel is a model that illustrates the customer journey — from first discovering a brand to eventually making a purchase and potentially becoming a loyal advocate.

It’s called a “funnel” because it starts wide (with a broad audience) and narrows down as prospects move through each stage, filtering down to actual customers.

Key Stages of the Marketing Funnel:

Awareness

The customer becomes aware of your brand, product, or service for the first time.
Goal: Capture attention through ads, social media, SEO, content marketing, etc.

Interest

Now that they’re aware, they begin showing interest — maybe by visiting your website, following you, or reading your blog.
Goal: Provide valuable content and engage through email, blogs, videos, etc

Consideration

At this stage, the customer is evaluating whether to choose you over competitors.
Goal: Build trust using case studies, reviews, testimonials, free trials, or product comparisons.

Conversion

The prospect takes a desired action — like purchasing, signing up, or contacting you.
Goal: Make it easy to convert with strong CTAs, clear value, offers, and smooth UX.